- Mirage, formerly known as Captions, is an AI-powered video creation and editing platform that focuses on short-form video content for social media, with a current valuation of $500 million and over 100,000 daily active users.
- In the past year, Mirage rebranded from Captions to reflect its broader ambitions, raised $75 million in growth financing from General Catalyst in March 2026, and transitioned to a freemium model to enhance market competitiveness.
- The company has developed partnerships with brands and ad production agencies through its new Mirage Studio, catering to the advertising and marketing industries with advanced AI video editing capabilities.
- Mirage's ideal buyers are content creators and marketing professionals seeking innovative video editing solutions that leverage AI to enhance engagement and streamline production, making it a timely alternative in a competitive landscape.
Captions operates with a diverse departmental structure comprising 11 distinct areas. The largest department is Engineering, which employs 9 individuals, followed closely by Information Technology and Operations, each with 6 staff members. This distribution indicates a strong emphasis on technical and operational capabilities, while other departments such as Human Resources, Finance, and Media and Communications maintain a smaller presence, reflecting a streamlined organizational approach.
The workforce is primarily concentrated in New York, NY, which houses 12 employees, making it the largest location. Other notable locations include Brooklyn, NY, and Philadelphia, PA, each with 1 employee. The presence of 16 employees categorized under 'Other' suggests a distributed workforce model, indicating that Captions may leverage remote work or smaller offices across various regions, enhancing flexibility and geographic reach.
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